Compass Church — Instagram Performance

@compasschurchsa · Jan 1 – Sep 1, 2026 · 3 data sources
Post Views
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Feed posts file
Story Views
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Stories file
New Followers
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Audience file
Local Audience
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San Antonio + Helotes
Audience file

All sources on one timeline

Post views (bars) against new followers (line). Followers come from the Audience file, so they include growth from stories, profile visits and search — not just these posts.
↳ Click any bar or point to see the posts and follower days behind it.

Where reach comes from

Share of total views by post format in the current filter.
↳ Click a slice to list the posts in that format.

Headline from each source

One thing worth acting on per file.
SourceFinding
Posts
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Median Views
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Median, not mean — one post skews the average
Median Reach
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Engagement Rate
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Median (likes+shares+comments+saves) ÷ reach
Follows From Posts
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Views & reach over time

Totals per period. Switch Weekly/Quarterly in the header to change the grain.
↳ Click a bar to see the posts in that period.

Format comparison

Median views per post — median avoids one viral post distorting the picture.
↳ Click a bar to see every post in that format.

Day of week

Median views vs median engagement rate. High engagement + low views = your existing congregation, not new reach.
↳ Click a bar to see the posts published on that day.

Every post

Heads up: this export contains only 3 stories across 7.5 months, which almost certainly isn't the full picture. It also tracks different metrics than the feed export (profile visits, replies, navigation instead of follows/comments/saves), so it can't be merged with post data. Treat this section as a sample until you re-export.
Stories
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In this export
Total Views
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Profile Visits
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The metric that matters — stories drive people to your profile
Tap-Through
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Navigation actions ÷ views

Views, reach & navigation

Per story in the current date filter.
↳ Click a bar for the full story record.

Story detail

Sortable — click any column header.
Demographics in this file are a point-in-time snapshot of your whole follower base — they don't respond to the date filter. The daily follower counts below do.
New Follows (filtered)
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Women
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Top Age — Women
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Top Age — Men
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Top Age — Overall
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Inside Texas Metro
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Top 10 cities that are San Antonio-area

Follower growth

New follows per period from the Audience file.
↳ Click a bar to see which days those followers arrived.

Women by age

↳ Click a bar for the source detail.

Men by age

↳ Click a bar for the source detail.

Top cities

Percent of followers.
↳ Click a bar for the source detail.

Top countries

Percent of followers. Note the long tail is fractions of a percent — a handful of accounts each.
↳ Click a bar for the source detail.

Biggest follow days

Days with the most new followers, matched to what you posted.